In spite of the truth that gambling is against the law in Iceland, there are numerous organizations like the SAA, Red Cross, as well as the Icelandic rescue squads that run casino slot machines on the grounds of having government consent. In addition, Icelandic laws do not prohibit online companies to contend with the monopoly of the government allowed organizations. And in agreement with these laws and need for rivalry to increase the payback of the customers, Betsson plan to open up an Online gambling store in Iceland.

Betsson has already started to advertise for its online gambling in Icelandic journalists and on television. Unfortunately, advertising for gamble is illegal in Iceland. So, the company may have a rule suit on their hands.